NTU Degree Show
NTU Interrobang is the Online Degree Show Exhibition for NTU’s 2020 Graphic Design graduates. The pitch presented by my team was voted by the students to represent our year group in the official display of our final work. The project was designed and delivered collaberatively with 3 other team-mates.
Our concept for the 2020 Degree Show focused on celebrating the students’ ideas just as much as their finished outcomes. Each student on the course produced their own Interrobang symbol as their unique visual mark to represent the 'lightbulb moments' in their design process.
Being the 2020 graduating year, we had to rapidly adapt our plans to accomodate a display of our work that took place entirely online. We worked alongside a developer to craft a site which was an engaging, playful and fair platform to give equal exposure to all 123 students' work. The website used equitable randomisation algorithms, enabled visitors to filter by various design categories and even featured an ideas wall filled with post-it notes showing students' process work.
Alongside our website, we ran a promotional campaign on instagram which featured student work, deep dives on bright ideas, story take-overs from volunteer students and plenty of memes. It proved to be a successful outreach strategy, gaining double the follower count of the previous year's show and high engagement across posts and stories.
